You can make that sale!
There is a very real science behind the marketing and sales function within any business. While some may think it’s a simple technique, there is a huge amount of knowledge and expertise required to understand the philosophy and principles behind successful marketing. From market segmentation to branding to integrated marketing communications, it’s complex and complicated. This course will help you unravel the complexities and deliver a real understanding of this workplace discipline.
Benefits to you
Understand the philosophy of marketing
Like any science, there are principles and practices behind buyer behaviour that once understood can help to drive successful sales within your organisation. This course will help you understand those philosophies and how they may impact sales. Once you understand the principles, you can review and make change to increase sales and marketing activity.
Get to grips with segmentation, targeting and positioning
Luckily, not all humans make the same decisions. This is what makes us unique, makes us stand out and stand apart. When it comes to marketing and sales if you understand the philosophy behind segmentation and targeting you can channel your efforts to maximise outcomes. On this course you will gain an understanding of these techniques and how to apply them within your business to increase sales and marketing activity.
Learn effective marketing and sales communication tactics
When it comes to communications about marketing and sales you do need to think outside the square. You need to know the language that impacts consumer decision making and how to apply it within your business. This course will help you understand the very specific field of marketing and sales language, so you can put it to work effectively.
- Credit: 15
- EFTS: 0.125
- Level: 5
- Course fee: $630 (domestic students). Includes GST.
How long will it take?
This course is delivered over 9 weeks. NZQA guidelines suggest up to 150 hours of total study time for a 15 credit course. So to complete this course successfully in the 9 weeks you must be prepared to devote approximately 16.5 hours per week to your study. Depending on your previous academic online experience and course level this may vary to a certain degree.
TANZ eCampus is offered by seven of New Zealand’s major tertiary providers including:
All qualifications will be awarded by one of these providers. Courses completed through TANZ eCampus are industry recognised and accepted by the New Zealand Qualifications Authority (NZQA). Graduates may attend the graduation ceremony of the relevant tertiary partner and will receive a parchment from the institute at which they enrolled.