You can influence consumer behaviour to maximise sales!
In today’s world, we all have so much choice around what to purchase and when. We can buy on line or visit our local retailer to make a purchase. We can pay with cash, lay buy or put it on the card. We might be in the market for a luxury item or simply wanting a practical purchase. As a sales and marketing professional you need to know how to understand, interpret and influence decision making to achieve the best results for your business. This course will help you gain an understanding of how to achieve that goal and apply buyer decision making processes within your entity.
Benefits to you
Understand consumer and business buyer decision making models
The first step in achieving a successful sales and marketing output is to understand your buyer and how they reach their decision making process. This insight provides valuable material to enhance future marketing campaigns. This course will provide you with the knowledge about consumer decision making so that you can implement and manage successful campaigns.
Be aware of external influences on buyer decisions
There is a raft of influences that impact our decision making process when it comes to a purchase. From family pressures and preferences to cultural requirements, we all base our decision making to a certain extent on external influences. As a sales and marketing professional if you understand these influences you can harness them in a positive way to achieve results. This course will help you to identify the impacts of external influences on buyers and provide tools to help manage them.
- Credit: 15
- EFTS: 0.125
- Level: 5
- Course fee: $630 (domestic students). Includes GST.
How long will it take?
This course is delivered over 9 weeks. NZQA guidelines suggest up to 150 hours of total study time for a 15 credit course. So to complete this course successfully in the 9 weeks you must be prepared to devote approximately 16.5 hours per week to your study. Depending on your previous academic online experience and course level this may vary to a certain degree.
TANZ eCampus is offered by seven of New Zealand’s major tertiary providers including:
All qualifications will be awarded by one of these providers. Courses completed through TANZ eCampus are industry recognised and accepted by the New Zealand Qualifications Authority (NZQA). Graduates may attend the graduation ceremony of the relevant tertiary partner and will receive a parchment from the institute at which they enrolled.